The process can be messy... but with me it´s a 5 steps solution.
Planning & Strategy
Preparing the projects proposal and developing briefing with you.
Validation
Completing the final proposal for implementation and approval.
Know-how
Window display design, Visual Merchandising, Project management's skills, monitoring it them during full process.
Feedback
Continuous reporting during & at the end of the process. Results evaluated & improvements put in place if necessary.
Confidentiality
Honesty and trust at the foundation of all projects.
![Diseño de escaparate creado por José Luis Fernández Ledesma, experto en Window Display Design y Visual Merchandising. Proyecto enfocado en [tema específico, como moda, cultura, marketing o retail], destacando la creatividad, el storytelling visual y la estrategia detrás del diseño. Una muestra del equilibrio entre estética, funcionalidad y tendencias contemporáneas.](https://www.joseluisledesma.com/wp-content/uploads/2024/07/Scotta-1985-e1720384036262.jpg)
"Just those who see the invisible, will be able to do the impossible".
- José Luis Fernández Ledesma -
Retail Keys
Blogging Retail not boring News
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The Creative Trends That Will Shape Fashion Retail in 2026 (and no one is talking about)
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Las tendencias creativas que marcarán el retail de moda en 2026 (y lo que nadie te está contando)
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The Invisible Art That Sustains Brands
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El arte invisible que sostiene a las marcas
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Topshop Reborn: Between Cultural Legacy and Contemporary Retail
My memory of Topshop’s first arrival in Madrid I remember when Topshop landed in Madrid in the early 2000s. I was
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Topshop renace: entre legado cultural y retail contemporáneo
Mi recuerdo de la primera llegada de Topshop a Madrid Recuerdo cuando Topshop aterrizó en Madrid a principios de los 2000.
