Visual Merchandising Director with 25+ years driving retail performance across EMEA. I drive retail performance by combining strategic visual merchandising, operational excellence, and customer experience insights.

Open to senior roles in Visual Merchandising, Retail Experience, and Brand Execution.
Contact me +34 619 747 709
info@joseluisledesma.com
+34 619 747 709

Performance DRIVE RETAIL PERFORMANCE THROUGH VM STRATEGY AND EXECUTION International LEAD INTERNATIONAL TEAMS AND LARGE-SCALE RETAIL OPERATIONS Creativity TRANSLATE BRAND IDENTITY INTO HIGH-IMPACT IN-STORE EXPERIENCES Results Oriented IMPROVE CUSTOMER JOURNEY & ENGAGEMENT ACROSS MARKETS Window display design and production management, Visual Merchandising and Project management, Diseño de escaparates y gestión de la producción, Visual Merchandising y Gestión de los Proyectos

Visual Merchandising & Retail Experience Director with 25+ years

leading international teams and transforming retail spaces into measurable business results.

Core expertise

Visual Merchandising strategy and execution

Retail performance optimization

Customer experience and in-store journey

Team leadership and development

Multi-store and international retail operations

Brand consistency across markets

Diseño de escaparate creado por José Luis Fernández Ledesma, experto en Window Display Design y Visual Merchandising. Proyecto enfocado en [tema específico, como moda, cultura, marketing o retail], destacando la creatividad, el storytelling visual y la estrategia detrás del diseño. Una muestra del equilibrio entre estética, funcionalidad y tendencias contemporáneas.

Visual Retail Manager

Scotta · Spain, Andorra, México

2025-24
Creative, Window display design and production management, Diseño de escaparates y gestión de la producción www.joseluisledesma.com

Senior Visual Merchandising Manager

Value Retail · Germany.

2024-2022
Window display design and production management, Visual Merchandising and Project management, Diseño de escaparates y gestión de la producción, Visual Merchandising y Gestión de los Proyectos

Global Window Designer, VMD & PM

Freelance - EMEA, China.

2022-2016

Global Visual Merchandising Director

Armada Retail Concept - GCC countries, China.

2016 - 2014

Visual Merchandising Manager/Director

Riva Fashion - GCC countries, China.

2014

Visual Merchandiser Manager RTW Man & Travel goods

El Corte Inglés

2014 - 2008

Visual Merchandising & Events Department

Hugo Boss - Spain, Portugal.

2007-2006

Window Dressing Department

Cortefiel - Spain.

2006 - 2004

Visual Merchandiser Manager & Window Dresser

B-Young - Spain, Portugal.

2003 - 2004

Window Dressing & Visual Merchandising

Vitrina BCN - Spain, Portugal.

2003 - 2000

Professional impact

Led visual merchandising strategy across 350+ stores in 5 countries

Managed and developed multicultural teams of up to 200 people across Europe, Asia-Pacific, and the Middle East

Delivered consistent brand standards across 110+ boutiques in luxury retail environments

Optimized store layouts, campaigns, and customer journeys to increase engagement, footfall, and operational efficiency

Directed seasonal campaigns and global VM guidelines ensuring brand consistency and performance results

Visual Merchandising & Retail Experience Director

Driving results: strategy, leadership & in-store excellence

Available for senior roles in retail and brand experience

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